Toyota is looking to begin selling hybrids and other models in South Korea. With modest goals, 500 units a month initially, Toyota is looking to break into the Korean market.
"The introduction of the Toyota brand into South Korea is aimed to meet the diversifying needs of consumers in this growing market," Toyota Executive Vice President Yukitoshi Funo told a news conference.
"We intend to make every effort to contribute to South Korean society and earn a loyal following."
The Prius, Camry Hybrid, Camry, and RAV4 will go on sale soon. Toyota hopes to increase sales there to 700 units a month in 2010.
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