2010 Toyota Prius Price Change

The price for the 2010 Toyota Prius is about to be raised.   The base MSRP is being raised by $400 across each of the model types.  Toyota had increased the MSRP on the Prius as recently as October.

The Prius I is being set at $21,400 (but don't expect to find one of those as Toyota only sells them to fleet owners, and I doubt they really sell those at all).  The real basic level (II) is up to $22,800.  The Prius III will run you $23,800 and the Prius IV will cost $26,600.  The Prius V is the most expensive at $28,070.  The prices shown exclude delivery, processing and handling fees.


The 2011 Toyota Camry price is going up by $250.